• 6 Questions You Must Answer to Create Compelling Value Propositions

    5 monthes ago - By Business 2 Community

    Customer value propositions are an essential part of a company's business strategy and the foundation for all of its marketing and sales efforts. Unfortunately, many companies don't devote enough time and energy to defining their customer value propositions, and as a result, their marketing and sales efforts aren't as productive as they could be.
    It's difficult to overstate the importance of compelling value propositions. In Playing to Win: How Strategy Really Works , A.G. Lafley and Roger L. Martin argue that a business strategy is essentially the answers to five interrelated questions...
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  • The Essential Digital Marketing Toolkit for Online Businesses

    The Essential Digital Marketing Toolkit for Online Businesses

    5 monthes ago - By Business 2 Community

    One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, affordable, it's easier than ever to build a powerful and impactful presence online and to market your business in a highly effective way. In this blog post, I'm going to talk about the essential digital marketing toolkit for online businesses.
    What types of digital marketing tools do you need as an online business?
    Depending on the type of marketing tactics and strategies you use, you'll benefit...
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