• Why Your Ecommerce Strategy Needs Facebook's Ad Transparency Tools, Now

    1 month ago - By Business 2 Community

    Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision.
    This has been particularly true for e-commerce businesses that often rely on user purchasing behavior to expand their reach outside of remarketing and lookalikes. With the knowledge that many of their direct competitors will also be limited by their manual targeting options, its likely you will be fighting over valuable ad real...
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  • The Changes to Facebook Pixel

    The Changes to Facebook Pixel

    1 month ago - By Business 2 Community

    You've probably seen a fair bit about the latest Facebook news. From October 24th of this year, the Facebook Pixel will change. This change sees a first-party cookie option become available, meaning that advertisers around the world will be able to continue to access data from Apple's Safari browser. In turn, this will mean that advertisers can use the data captured to measure and optimise their campaigns across the platform.
    Launching this change to their Pixel, Facebook will now create cookies that pass data back to its platform, as long as the sites have established a first-party...
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