• Viewability Targeting and Tracking Provides Peace of Mind for your Ads

    6 monthes ago - By Business 2 Community

    If an ad appears on a website but users don't have the opportunity to see it, was the ad really shown?
    Every year billions of dollars are spent in display ads. Advertisers are consistently developing more creative units to attract and engage customers, while publishers continue to improve their sites so ad placements can be seen by visitors. However, not all ads have the chance to be looked at by humans, resulting in an unfortunate waste of ad dollars.
    One of the mechanisms that has surfaced to address this problem is the introduction and standardization of viewability. The Media Rating...
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