• 3,000 journalists covering Kim-Trump this week is WTF is wrong with media

    3 monthes ago - By Tech Crunch

    Media businesses are in the dumper. Every week, we hear of new layoffs, budget cuts, diminished editorial quality, and more, way more. And yet, somehow, miraculously, more than 3,000 journalists managed to find the funds to travel to Singapore to cover the Kim-Trump Summit Extraordinaire this week.
    How many journalists got to see the summit activity? From Politico : “Most notably, the number of American journalists allowed to witness the meeting between Trump and Kim was limited to seven - a smaller group than would usually be present for such a summit, and one that excluded...
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  • American Airlines issues new social media engagement guidelines

    American Airlines issues new social media engagement guidelines

    3 monthes ago - By Biz Journals

    American Airlines wants its 120,000-plus employees to always display good etiquette - especially when it comes to the social media world, where so much damage can be done so quickly to brands working hard to remain respectable.
    To help ensure American's employees have the best guidelines when dealing in the social media realm, the company this week issued a memo on how to “engage” on social media as team members at American, the world's largest airline.
    The...
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  • 3 Reasons to Hire a Social Media Manager

    3 Reasons to Hire a Social Media Manager

    3 monthes ago - By Business 2 Community

    In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too.
    Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can result in brand awareness, drive product sales, or even attract bigger brands.
    The only problem is that becoming a social media sensation is a long and constant journey. Many entrepreneurs are outsourcing social media these days and hiring other experts to manage their whole process.
    If you're on the fence about whether you...
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