• 6 Key Tactics to Kick-Start Your Instagram Sales Funnel

    4 days ago - By Business 2 Community

    Remember the days when Instagram was nothing more than the trendy new kid on the social media block? How the times have changed.
    The mammoth of a platform now has over 800 million monthly users and is growing steadily with no end in sight. Whereas Instagram was once an app where trailblazers shared their favourite photos and personal memories, it has quickly blown up to become one of the most lucrative online marketplaces in the world (the app is projected to generate $6.8 billion in mobile ad revenue in 2018).
    Instagram is unique because it offers a gateway into the hearts and wallets of...
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  • How to Find Out Which Social Media Platform Your Buyer Persona Engages With

    How to Find Out Which Social Media Platform Your Buyer Persona Engages With

    4 days ago - By Business 2 Community

    Developing buyer personas is one of the most important marketing practices out there. What some companies don't realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective buyer and convert them from a prospect into a lead. In order for you to really connect with your buyer persona on social media, you need to figure out which social media platform your buyer persona engages with. Here are some pro tips on how to discover what social media platforms your buyer persona uses:
    Have Your Buyer...
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