• 4 Website Tweaks You Need to Make to Attract Media Attention

    10 days ago - By Business 2 Community

    I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It's not, really. The problem is business owners don't know how to set themselves up for attracting media attention.
    While there are several things that can help you get in media, today I want to focus on websites. Why? Because I'm seeing a lot of really terrible ones as of late. Additionally, many of my current clients and students are going through rebrands so I know other business owners must be going through it too.
    Design
    I am the last person to tell...
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  • What Marketers Really Need to Know About Video Optimization

    What Marketers Really Need to Know About Video Optimization

    10 days ago - By Business 2 Community

    Free-Photos / Pixabay
    As a marketer, you know the power of video : it's one of the most effective ways to engage your audience, get your message across, and stand out in crowded social channels. You also know that successful videos have a certain formula: they have to be interesting, informative, visually appealing, and concise, among other things. But what you may not know is that beyond creating great content, there's a lot more that goes into ensuring a video's success.
    Read on for some pro tips and terms to know before you embark on your video project.
    Optimizing Your Video at Every...
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