• Apple's $1,000 iPhones are turning it into a luxury brand - and it could lose a whole generation of customers

    9 monthes ago - By Business Insider

    Apple is increasingly transforming itself into a luxury brand. A year after debuting its first thousand-dollar smartphone, the company replaced it with two more.
    At the same time, it cut its lowest-priced iPhone.
    The moves could boost Apple's near-term revenue and profits.
    But they could lead to stagnating phone sales and could discourage people from becoming Apple customers, which could have long-term consequences for the company.
    Apple, it seems, has now fully bought into the notion that it's a upscale brand.
    Its move this week to revamp its device lineup by doubling down on...
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