• GDPR was supposed to bury ad tech, but The Trade Desk is soaring - and it sees a new opportunity to attack Google

    4 monthes ago - By Business Insider

    The Trade Desk reported revenue of $112.3 million in the second quarter of 2018, up 54% year-over-year.
    The ad buying software platform is one of just a few successful public ad-tech companies. It continued to facilitate advertising spend from big brands during the second quarter of 2018.
    Even with challenges around the recent rollout of Europe's General Data Protection Regulation, The Trade Desk's revenue in Europe and Asia grew 85%.
    Interestingly, CEO Jeff Green sees a recent move from Google to prepare for GDPR as opening a new door of business for The Trade Desk.
    The programmatic...
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