• Teens used to quantify their friendships in Snapchat streaks - but now they're leaving the app more than ever

    4 monthes ago - By Business Insider

    Teens once loved using Snapchat for the ability to send their friends disappearing messages.
    But now some Gen Zs are moving away from the app. A fifth told Business Insider in a recent survey that they're using the app less than ever.
    Instagram , which adopted many of Snapchat's most innovative features, is the leading choice for most teens.
    Ava Zuyus started using Snapchat in 2013 when she was in fifth grade. By middle school, all of her friends were using it.
    "It was cool that you could send something that disappears," Zuyus, now 15, told Business Insider. "It got to the point that...
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