• Gen Z is obsessed with Supreme, the skater brand that sells out within seconds. Here's what it's like to go to one of its heavily hyped launches

    1 month ago - By Chron

    Business Insider/Jessica Tyler
    Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years.
    Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out instantly.
    Because of how quickly new products sell out, product launches, which fans call "drops," have become heavily hyped-up events.
    We went to the first big drop of the Fall/Winter 2018 season to see what it was like.
    Supreme, once a niche skater brand, has become Gen Z's latest...
    Read more ...

     

  • Gen Z is obsessed with Supreme, the skater brand that sells out within seconds. Here's what it's like to go to one of its heavily hyped launches

    Gen Z is obsessed with Supreme, the skater brand that sells out within seconds. Here's what it's like to go to one of its heavily hyped launches

    1 month ago - By Business Insider

    Teens are obsessed with Supreme , a skater brand that has seen mainstream success in recent years.
    Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out instantly.
    Because of how quickly new products sell out, product launches, which fans call "drops," have become heavily hyped-up events.
    We went to the first big drop of the Fall/Winter 2018 season to see what it was like.
    Supreme, once a niche skater brand, has become Gen Z's latest obsession.
    Supreme was founded...
    Read more ...