• Toy sellers ramp up shoppers' experience ahead of holidays

    5 days ago - By Chron

    NEW YORK - Is Party City the successor to Toys R Us? Will shoppers embrace the revival of FAO Schwarz, staffed with theatrical performers?
    Ahead of the holiday season, stores aren't just expanding their toy aisles to offer more choices. They're trying to at the very least replicate the Toys R Us experience that let shoppers discover toys as the way to take sales they don't want to see go to Amazon. That means creating play areas for kids to play with big dollhouses, offering demos of new playthings and staging events like scavenger hunts in the stores.
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  • Retailers up their game after Toys R Us closures

    5 days ago - By Chron

    NEW YORK - When Toys R Us closed its doors, customers mourned the loss of a beloved brand that conjured memories of their own childhood.
    Retailers, on the other hand, saw an opportunity.
    Rather than cede any more ground to online behemoth Amazon, companies like Target, Walmart and Party City ramped up their offerings. Now, ahead of the pivotal holiday season, they're going even further by focusing on making their stores a dynamic shopping experience. That means creating play areas for kids, offering demos of new toys and staging events like scavenger hunts in the stores.
    Retailers are...
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