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Adidas CEO explains why he doesn't worry about Kanye West being bad for business
4 monthes ago - By Chron
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Kanye West is an important collaborator for Adidas, as he designs and develops his Yeezy line with the athletic wear company.
He's also outspoken and has many opinions on culture, philosophy, and President Donald Trump.
While that could potentially make him a liability for Adidas, CEO Kasper Rorsted told Business Insider in a recent interview that he doesn't worry too much about it.
Kanye West, who designs and develops his Yeezy line with Adidas, is one of the sportswear company's most famous collaborators.
He's also one of the most polarizing, making headlines on a near-constant...
Read more ...Adidas CEO explains why he doesn't worry about Kanye West being bad for business
4 monthes ago - By Business Insider
Kanye West is an important collaborator for Adidas , as he designs and develops his Yeezy line with the athletic wear company.
He's also outspoken and has many opinions on culture, philosophy, and President Donald Trump .
While that could potentially make him a liability for Adidas, CEO Kasper Rorsted told Business Insider in a recent interview that he doesn't worry too much about it.
Kanye West, who designs and develops his Yeezy line with Adidas, is one of the sportswear company's most famous collaborators.
He's also one of the most polarizing, making headlines on a near-constant basis...
Read more ...
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