• How to Define Your Brand to Make Yourself Stand Out

    5 days ago - By Business 2 Community

    Your brand is anything that comes from your company as a specific source. To the consumer, it symbolises what they can expect when they do business with you. And in today's crowded marketplace, it's more important than ever to ensure that your brand stands out from the crowd.
    Use Archetypes to Create a Memorable Brand
    The use of the archetype in literature and movies is well-known. By examining the main types of characters, it's easy to see where just about any character can be placed among the recognised archetypes.
    The same has been discovered about branding. When you are planning to...
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