• How to Find New Placements to Target on the Display Network

    5 monthes ago - By Business 2 Community

    I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns.
    While I still want the tool back, we can create successful managed placement campaigns in Google Ads. It just takes a little bit more work on our end. Here are a few tactics I use for finding new placements to target.
    Look at What Traffic Is Already Working
    I love talking about how Google Analytics can usually answer the question, “Who should I target first?” This post is no...
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