• An internal email shows how Facebook used a 'psychological trick' to get teens to try a new product

    9 monthes ago - By Chron

    An internal Facebook memo shows how the company used a "psychological trick" that could attract teen users to a new product.
    The memo, obtained by BuzzFeed, was sent by executives at tbh, the once-popular teen polling app that was acquired and recently shut down by Facebook.
    The tbh staffers shared how they attracted so many teens to their app - by creating private accounts on Instagram and then following attendees of a particular school.
    They wrote that this was a "novel method" of attracting new users, if difficult to scale.
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