• Away's cofounder: Do less to achieve more

    8 monthes ago - By Fast Company

    Jen Rubio shares her tips for deciding whether you're doing the right work at the right time.
    Away started off like any other startup: scrappy, and hungry for ways to grow. A big part of our early growth meant saying yes to most of the things that came our way, and that the options for “the best way” were obvious. Now, we're in a new phase: We've built our brand in a way in which the opportunities feel nearly limitless, which means that we're constantly weighing good options against better ones. Most times, we're choosing to pursue fewer options altogether.
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