• How to Cold Call the CEO

    8 monthes ago - By Business 2 Community

    Marketing experts, particularly those with a vested interest in selling digital marketing products, have been predicting the death of cold calling for a long time.
    They are wrong!
    Not only is cold calling alive and kicking, it's more effective and easier than ever - if you do it right. In fact it's one of the very best ways to get in front of the CEO of a company you'd like to do business with.
    Let me put that in context. By cold calling I don't mean making 100 calls a day reciting a script by rote.
    I mean directly approaching the CEO of a company you're targeting - or another senior “C”...
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