• 6 Ways to Improve Your B2B Marketing Efforts

    28 days ago - By Business 2 Community

    B2C marketing is, in many ways, pretty straightforward. You have a product. You need to get it in front of a large audience. This is how you plan to do it.
    All of us have experience in this area. We've all made purchases as a consumer. But far fewer of us have experience buying as or for a business. That means that when it comes to marketing , we tend to fall back on the approaches we're familiar with and have responded to ourselves.
    Those at the top tend to do the same.
    Marketing is for consumers. Business deals are made not through social media or content, but via direct sales...
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