• Ad industry execs are buzzing about a potential sale of LiveRamp, one of the must trusted marketing-data platforms

    3 monthes ago - By Business Insider

    The marketing-data company Acxiom is shopping around LiveRamp, a data-migration firm it acquired just four years ago, according to industry insiders.
    The process could have something to do with GDPR, a European regulation that is causing advertisers, publishers, data firms, and tech companies to scramble to make sure they're ready.
    The looming European privacy regulation could spur a flurry of partnerships and marketing tech acquisitions.
    Marketing-data company Acxiom is shopping around LiveRamp, a data-migration firm it acquired just four years ago for $310 million , according to industry...
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