• AdRoll expands its B2B data and tech by acquiring Growlabs

    8 days ago - By Tech Crunch

    AdRoll Group announced today that it has acquired Growlabs , a two-year-old startup with business-to-business sales tools tools and data.
    While AdRoll is best known for its retargeting technology for consumer advertising, it's been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year.
    The company says that by marrying its artificial intelligence technology with Growlabs' database of 12 million companies and 320 million business identities, as well as the startup's lead generation and sales automation tools, it can help...
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