• Fox wants to cut its TV ad time to 2 minutes per hour by 2020

    6 monthes ago - By Business Insider

    Fox wants to cut its TV ad time to just two minutes per hour by 2020, the Wall Street Journal reports.
    The company's ad sales chief said Fox will look to sell ads based on the time viewers spend with ads, as opposed to the number of views the ads receive.
    Fox's goal follows NBCUniversal's reported decision to cut commercials by 20% this fall.
    The average per-hour ad content on ran just over 13 minutes on network TV in 2017, and 16 minutes on cable, according to Nielsen.
    Fox wants to cut the TV ad time on its broadcast network to just two minutes per hour by the year 2020, the company said...
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  • Airbus looks to productivity boost to cut CSeries costs

    Airbus looks to productivity boost to cut CSeries costs

    6 monthes ago - By Reuters

    TOULOUSE, France - Airbus will need to increase sales of Bombardier's CSeries jets to cut production costs, the European planemaker's procurement chief said on Tuesday.
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