• A housing-market slowdown could be bad news for renters

    10 days ago - By Business Insider

    With an ongoing housing shortage and rising interest rates, home sales are expected to slow.
    Uncertainty could be compounding investor confusion.
    That could send more Americans toward apartments, potentially leading to higher rent.
    As the housing market cools down across the US, economists say rental prices could be set to rise.
    Declines in residential-construction activity and rising interest rates are expected to compound historic housing shortages across the country, pricing an increasing number of Americans out of the market. Meanwhile, reduced mortgage-interest deductions and new caps...
    Read more ...

     

  • Aligning Sales and Marketing: How a Sales Engagement Platform Helps

    Aligning Sales and Marketing: How a Sales Engagement Platform Helps

    10 days ago - By Business 2 Community

    If it seems as if your marketing and sales teams are playing for opposing sides, you're not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren't aligned around what matters most - the customer.
    Consider this:
    Companies with strong sales and marketing alignment achieve a 20% annual growth rate.
    65% of content created by marketing is never used by sales teams.
    90% of business-to-business sellers don't use marketing content because it is irrelevant, outdated or difficult to customize.
    Sales and marketing alignment can help...
    Read more ...