• Is the Marketing Pendulum Swinging? How the Buyer's Journey Is Changing

    2 monthes ago - By Business 2 Community

    In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they're beginning to eye again is a quaint tactic that had previously fallen out of favor: direct mail.
    Direct mail satisfies several criteria email no longer can-the ability to stand out from the competition, create a personal relationship and make a compelling offer. According to Target Marketing Magazine and Experian...
    Read more ...