• J.Crew's plotting a comeback, but we're skeptical that it will work

    16 days ago - By Fast Company

    The brand wants to bring customers back with a loyalty program and data-driven personalization. But it seems that more fundamental changes are in order.
    According to a report from Racked , J.Crew is gearing up for a comeback. The brand sure needs it. Over the last few years, it's gone from being one of the few successful mall brands in America to being just another retail catastrophe. Last year, we reported extensively about the brand's declining sales, which has led to firings and shuttered stores. The brand's longtime creative director Jenna Lyons also left.
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