• The Flipside of Qualified Leads: Disqualification

    3 days ago - By Business 2 Community

    For most marketers and sales representatives, lead disqualification is something that's met with hesitation. Even if a lead doesn't seem like it's ready for a trip to sales, some teams fall into the trap of thinking it's worth a shot. The rationale behind this makes sense, the more people you engage and pitch, the more sales you generate, right?
    Well, not exactly. Chasing leads for quantity's sake can be a costly practice for a business to get into. It wastes time, energy, and money. In order for marketing and sales to truly synergize, efforts should prioritize identifying quality leads...
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