• Trackr rebrands to Adero, pivots to finding whereabouts of groups of items

    10 days ago - By Tech Crunch

    Earlier this year, we reported that Trackr, a startup that makes a small Bluetooth device that you attached to items like keys to locate them when lost, would be rebranding as Adero and pivoting the business amid an increasingly commoditized market for its basic hardware product.
    Now, that is just what is happening. Today, Adero is officially making its debut, with a product that builds and expands on the Trackr, by providing a system to organise multiple groups of items - not just so that you can find them when they've been misplaced, but also so that you can be proactively alerted when...
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