• 3 Ways to Save Money on Paid Search

    14 days ago - By Business 2 Community

    If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid search - that is, the ads you run on Google, Bing, Yahoo, etc.
    In 2017, companies spent an estimated $35 billion on paid search, which represented nearly 50% of their total digital marketing budgets.
    With such a high percentage of our money going to one channel, the inevitable questions surrounding its effectiveness come up. What am I getting for that money? How many new customers are attributed to paid search? What is my ROI?
    No company wants to artificially limit the amount...
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