• How to Create an Effective PR & Marketing Strategy for 2018

    1 month ago - By Business 2 Community

    IStock
    How do you plan to market your business in 2018?
    As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What's been working well? What hasn't? What new strategies will you try for 2018?
    Of course, we're happy to help you come up with a comprehensive marketing plan for your business, but if you'd like some advice to do it yourself, follow this convenient guide.
    How to Create Your 2018 Marketing Plan
    Step 1: Review 2017
    Before you can figure out where you're going, take a look at where you are. What were your goals from this last...
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  • 3 Ways Your Marketing Plan May Need to Evolve in 2018

    3 Ways Your Marketing Plan May Need to Evolve in 2018

    1 month ago - By Business 2 Community

    Mohamed1982eg / Pixabay
    As we head into 2018, it's important to look ahead and make sure you are positioning your business for what's next. There are plenty of social media marketing trends to look forward to.
    And, as you consider what's next for social, you also need to look into what your customers are likely to value from you. When creating your marketing plan for 2018, here are some ways you need to change your approach:
    1. Create a Location-Based Strategy
    A location-based strategy can help your marketing plan, whether your business is primarily online or whether you operate in the...
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