• More than 10,000 independent restaurants closed last year

    8 monthes ago - By Fast Company

    Maybe pick your local taco joint over Taco Bell. The number of independent restaurants in the United States fell 3% last fall to 346,105 units, a decrease of 10,952 units from the same period last year, according to the most recent fall census from NPD Group. As reported by Independent Restaurant News, the decline came...
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  • Chipotle's new CEO saved Taco Bell with Doritos Locos Tacos, weird ads, and super-sized restaurants serving booze - now he has to do the same thing again

    Chipotle's new CEO saved Taco Bell with Doritos Locos Tacos, weird ads, and super-sized restaurants serving booze - now he has to do the same thing again

    8 monthes ago - By Business Insider

    Chipotle 's new CEO , Brian Niccol, led Taco Bell 's impressive turnaround efforts over the last seven years.
    Niccol's strategy involved wild new menu items, like Doritos Locos Tacos, and quirky marketing campaigns.
    He needs to replicate his Taco Bell success at Chipotle.
    Chipotle's soon-to-be CEO has turnaround experience, albeit at a very different chain.
    On Tuesday, Chipotle announced that Taco Bell CEO Brian Niccol had been tapped to lead the fast-casual chain.
    Niccol has been at Taco Bell since 2011, when he was hired as the chief marketing and innovation officer for the...
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  • Wall Street is fawning over Chipotle's new CEO - but he's got his work cut out for him

    Wall Street is fawning over Chipotle's new CEO - but he's got his work cut out for him

    8 monthes ago - By Business Insider

    Chipotle on Tuesday said Taco Bell CEO Brian Niccol would take over the embattled chain.
    The stock skyrocketed , but is still well below its all-time highs.
    Wall Street is optimistic as the new chief takes over next month.
    Shares of Chipotle Mexican Grill got a 14% bump Wednesday after the company announced Taco Bell CEO Brian Niccol would take over the helm of the embattled chain next month.
    The massive pop wasn't enough to turn Chipotle green for the year, month or even week. It's still down 3.7% in the past seven days.
    Still, Wall Street appears to have plenty of faith in Steve Ells'...
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  • Taco Bell's CEO is taking over Chipotle - and people are freaking out over the 'staggering' pick that seems to violate the burrito chain's values

    Taco Bell's CEO is taking over Chipotle - and people are freaking out over the 'staggering' pick that seems to violate the burrito chain's values

    8 monthes ago - By Business Insider

    Chipotle announced on Tuesday that it had tapped Taco Bell's CEO Brian Niccol to lead the struggling burrito chain.
    While Chipotle has long emphasized its commitment to "food with integrity," Taco Bell is better known for its absurd rotation of menu items.
    The "staggering" pick raised some eyebrows - but analysts are supporting the choice.
    Chipotle's founder Steve Ells has maintained that Chipotle's dedication to fresh, all-natural ingredients will not change when he steps down as CEO.
    So, when Chipotle announced on Tuesday that it had tapped Taco Bell's CEO to lead the chain's turnaround...
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