• Is Marketing An Industry In Denial?

    3 monthes ago - By Business 2 Community

    I was recently fortunate enough to read through a fascinating piece of research published by our friends in Twilio. I say fortunate - but it's available to anyone who wishes to download it and I strongly recommend you do.
    The research, which to my untrained eye appears to meet the requirements around sample size so often ignored by tech companies in search of a headline, takes a high level look at the perceptions of marketing and communications held by consumers on one hand and businesses on the other. It makes for interesting reading to say the least.
    Amongst a variety of fascinating...
    Read more ...