• What We Can Learn From The Most Highly Rated News Apps

    3 monthes ago - By Business 2 Community

    In almost any area of life, it's hard to make progress without first forming an idea of what you're aiming for. In mobile business terms, this means examining some of the most successful apps as case studies, highlighting examples of best practice and areas in need of improvement.
    To put this into practice, I downloaded five of the most popular UK news apps to see what lessons we can learn from those who seem to be getting it right. Taking into account the star ratings users had given them as well as the total number of app store reviews, I picked user-favourites Sky News, The Guardian...
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  • Ported Your App to Mobile? Here Are 3 Next Steps

    Ported Your App to Mobile? Here Are 3 Next Steps

    3 monthes ago - By Business 2 Community

    Bringing your web app to mobile devices is a huge investment of time and resources, but can bring your app to new audiences. However, there's more to building a successful app than a solid codebase and feature-set. The difference between an app that takes off and one that struggles to get traction can come down to a variety of factors, from marketing to technical hiccups to customer support.
    If you've got a solid MVP in hand but aren't sure what to focus on next, here are three logical next steps to consider as you prepare to release and promote your app.
    1. Build a Marketing Campaign to...
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