• 3 Ways to Earn Attention for Your Brand

    10 days ago - By Business 2 Community

    Geralt / Pixabay
    It never ceases to amaze me how creative some marketers can be when it comes to getting their message in front of their target audience.
    Consider the case of Uber and the aggressive campaign to introduce their new ride sharing service to people in Mexico City. The company's marketing team sent out a small army of drones equipped with sassy signs promoting UberPOOL. Drivers were confronted with these “flying billboards” while gridlocked in the city's notorious rush hour traffic. Talk about pouring salt in an open wound!
    Of course, pulling off something like this in the US...
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