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GDPR has cut ad trackers in Europe but helped Google, study suggests
4 monthes ago - By Tech Crunch
An analysis of the impact of Europe's new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors.
But it also implies that Google may have slightly increased its marketshare in the region - indicating the adtech giant could be winning at the compliance game at the expense of smaller advertising entities which the study also shows losing reach.
The research was carried out by the joint data privacy team of the anti-tracking browser Cliqz and the tracker blocker tool Ghostery (which...
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