• How Operational Effectiveness and Efficiency Can Decrease Costs

    2 days ago - By Business 2 Community

    Marketers can do more than just deliver engaging and profitable customer experiences with personalized interactions and communications. They can also optimize marketing program performance and engage in omnichannel marketing, which reduce the costs of customer interactions. In fact, according to Harvard Business Review , marketers who use personalization can reduce their acquisition costs by as much as 50 percent and can increase the efficiency of their marketing spend by 10 to 30 percent.
    You can decrease costs with a customer data platform through fine-tuning operations based on deeper...
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