• Content Marketing Goals For Lesser Known Industries

    8 monthes ago - By Business 2 Community

    Content marketers for industries that are lesser known will have different goals than those industries which plenty of people understand. Putting together a strategy for these industries is goal oriented like any content marketing campaign. Stating these goals from the beginning instead of going with the flow with provide clarity if the campaign is not going as planned. Content marketing is driven by high quality content and can be a waste of money for a company to take part in if they are going to generate generic content. The following are goals for a content marketing campaign for a...
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  • How to Build a Content Marketing Strategy That Delivers Hot Leads

    How to Build a Content Marketing Strategy That Delivers Hot Leads

    8 monthes ago - By Business 2 Community

    A content marketing strategy is dead in the water if it can't deliver significant sales-ready leads. How good is your content strategy?
    The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. With the move online, marketing has an even more important role to play in capturing prospects' attention as they do their research in order to generate, nurture and deliver more sales-ready leads.
    This means taking a new approach to how leads are managed, scored and measured and to the steps taken...
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