• Is There Still a Place for PR Wire Services in the 2018 Communicator's Toolbox?

    11 monthes ago - By Business 2 Community

    PR wire services have always been a bit of a mystery to me. I've never been a big user, and I've never been a big advocate.
    Maybe it's been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it's been the kinds of companies I worked for in the past. Maybe it's a combo of both.
    But, despite my opinions, PR wire services are still around-primarily Business Wire and PR Newswire.
    My big question: Do these wire services still have a place in the 2018 communicator's toolbox? I set out to find out by asking a few trusted friends and colleagues across the...
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