• Macy's acquires minority stake in tech retailer b8ta

    2 monthes ago - By Tech Crunch

    Macy's has partnered with b8ta, the retail-as-a-service startup that originally started out as a way to let people try out new tech products. Macy's has acquired a minority stake in b8ta and will use the startup to enhance The Market, an experiential-based retail concept at Macy's. By partnering with b8ta, Macy's envisions being able to scale its Market concept faster, Macy's President Hal Lawton said in a statement. For b8ta, this is an additional source of revenue.
    “At b8ta, we believe physical retail will thrive as a platform for discovering new products and brands,” b8ta CEO Vibhu...
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