• Mattress startup CEO explains why the company is opening 200 new stores as its competitors close them

    4 monthes ago - By Business Insider

    Casper , the online mattress startup, announced this week that it is opening 200 stores in the United States.
    Meanwhile, Mattress Firm is considering filing for bankruptcy as it seeks a way to close some of its 3,000 locations that are losing money.
    Casper CEO Philip Krim said that store closures and bankruptcies do not signal the death of retail but rather the death of "poor retail," as stores that fail to provide an exciting shopping experience will suffer in the future.
    A commercial real estate crisis is enabling Casper to win cheaper rents and favorable leases.
    When Casper launched in...
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