• PR management firm Cision is acquiring Falcon.io to expand into social media marketing

    5 monthes ago - By Tech Crunch

    Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make sure it has a foothold in the medium. Cision , which provides press release distribution, media monitoring, and other PR services to businesses and the media industry, has acquired Falcon.io , a startup founded in Denmark that lets companies post, manage and...
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