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The Case Against SKAGs
4 days ago - By Business 2 Community
As summer is heating up, let's talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this form of account organization allows you to get extremely targeted with your AdWords campaigns. Who wouldn't want to keep everything tightly wound together so money is only spent on those searching for the EXACT keyword that speaks directly to your products or services?
While some PPC people love SKAGs, they're not right for everybody... After speaking with several of WordStream's most...
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