• 31 Brilliant Social Marketing Campaigns

    11 monthes ago - By Business 2 Community

    One thing is for sure: There's very little gray area when it comes to social marketing. In almost every case, it's either brilliant or it's terrible. For the brands that “get it”, social is a veritable gold mine.
    The best social marketing strikes a balance among five goals:
    Raising brand awareness
    Building loyalty and advocacy
    Driving sales
    Increasing site traffic
    Soliciting feedback
    With $33 billion in ad revenue on the line, it's clear that social marketing is more than just a buzzword and lip service. Companies are taking it seriously, and their customers are too.
    In this article, we'll...
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