• All the celebrities and big names in attendance at Apple's big March event

    25 days ago - By Chron

    AP Photo/Tony Avelar
    Apple announced a number of new services and products at its event Monday on its campus in Cupertino, California.
    The tech giant revealed it was producing original content for its Apple TV Plus streaming service , featuring some of the most notable film directors and popular actors.
    Here are the well-known faces that were spotted at the Apple event, both on stage and in the audience.
    Apple has signed on some big names for Apple TV Plus, the new streaming video service it unveiled on Monday.
    During the launch event at Apple's headquarters, CEO Tim Cook welcomed a...
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  • Apple announced a sleek, new credit card that's all white and offers 2% cash back on every Pay purchase - here's how it works

    Apple announced a sleek, new credit card that's all white and offers 2% cash back on every Pay purchase - here's how it works

    25 days ago - By Chron

    Reuters/Stephen Lam
    Apple announced its own credit card on Monday, known as Apple Card.
    Apple Card will have no annual, late, or international fees, and what Apple describes as a low interest rate.
    The card will also have an easy-to-use app interface, and Apple is offering both a digital and physical version of the card.
    Apple Card will be available to US customers starting this summer.
    Apple on Monday launched its first-ever credit card, called Apple Card.
    The new card - which Apple unveiled at an event at its headquarters in Cupertino, California - is a brand-new product line for Apple...
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  • Apple's ‘Amazing Story': Apple TV Plus Isn't Just Another Streaming Service

    Apple's ‘Amazing Story': Apple TV Plus Isn't Just Another Streaming Service

    25 days ago - By Fortune

    Before Steven Spielberg walked on stage for Monday morning's Apple special event, Steve Jobs Theater already had more stars than Washington D.C.'s annual July 4th parade.
    Cameras filming the event for the livestream captured the faces of actors Chris Evans and Octavia Spencer in the audience. Backstage, Reese Witherspoon and Jennifer Aniston were likely rubbing elbows with Jason Momoa and Kumail Nanjiani. Even Big Bird was there, recruited to bring a high-wattage spotlight to the Apple TV Plus announcement. And when it was all over, Apple CEO Tim Cook handed the stage over to Oprah...
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  • Why Roku Was Also a Big Winner After Apple's Special TV Launch Event

    25 days ago - By Fortune

    Wall Street had its eyes on the Apple event in Cupertino on Monday, and it turns out, one of the big winners was Roku stock.
    Shares of the company, which makes smart televisions, and streaming devices, closed the day up nearly 5% after Apple announced that its new TV app will be available on Roku. At one point, Roku shares were up as much as 8% as Apple CEO Tim Cook kicked off the big reveal at the Steve Jobs Theater in Cupertino.
    Roku shares are up 109% over the past year.
    While Roku had once been Apple TV's competition, Apple has since embraced allowing some of its content to live on...
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  • Consumer Confidential: Apple and Netflix and Hulu, oh my! 'Subscription fatigue' sets in among streamers

    Consumer Confidential: Apple and Netflix and Hulu, oh my! 'Subscription fatigue' sets in among streamers

    26 days ago - By Stl Today

    Talk about too much of a good thing. Apple's entry into the streaming-video business Monday gives consumers another impressive choice for online movies and TV shows - a high-profile, deep-pocketed competitor for the likes of Netflix, Amazon and Hulu. It...
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  • Apple felt like a totally different company today

    26 days ago - By Fast Company

    For most of the big new services announced Monday, Apple supplies only the packaging. “It was Apple not telling it's own story, maybe for the first time,” said one analyst.
    While I sat inside the Steve Jobs Theater watching Big Bird talk to a hand puppet on the stage I realized Apple was not the same company I knew not long ago.
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  • Apple's new TV service sounds like a clone of Amazon Prime Video - here's how the 2 compare

    Apple's new TV service sounds like a clone of Amazon Prime Video - here's how the 2 compare

    26 days ago - By Chron

    Apple
    Apple announced Apple TV+ on Monday, an ad-free subscription video service that will debut this fall and include original TV shows.
    Apple's streaming effort is very similar to Amazon Prime Video, in that it includes original content as well as "Channels" that allow users to subscribe to premium services like Showtime and HBO.
    The one big thing that differentiates Prime Video from Apple TV+ right now is that Prime Video has a huge library of licensed content.
    Apple is jumping into the streaming war this fall, and has enlisted a team of high-profile stars and creators to take on...
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  • Here are the best answers we have to your questions about Apple's new credit card, news app, TV and gaming services

    Here are the best answers we have to your questions about Apple's new credit card, news app, TV and gaming services

    26 days ago - By Chron

    Apple
    Apple announced a slew of new entertainment services on Monday.
    The event was filled with celebrity guest appearances, and felt like a cross between a Hollywood red carpet event and a typical tech news conference.
    Apple offered glimpses of its upcoming products, but left a lot of questions unanswered.
    Here's what we know with regards to the biggest, most obvious questions about these products.
    Apple held a star-studded event at its Cupertino, California, headquarters on Monday.
    It was a wild event that felt like a cross between a Hollywood red carpet premiere and your typical Apple...
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  • Apple's new TV looks a lot like the old TV

    26 days ago - By Stl Today

    From afar - that is, through the distance of live streaming - Apple's eagerly awaited announcement about its TV production plans were the least interesting aspect of a multi-pronged presentation Monday, designed to bring the company's unique brand of innovation...
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  • The launch of Apple TV+ is star-studded but shrouded in mystery

    26 days ago - By Fast Company

    Apple pulled out all the stops to trot out the stars working on its TV+ streaming service, but questions abound as to whether the service or any of the shows will be any good.
    On Monday morning, Apple finally gave the world a peek at its highly anticipated foray into producing original TV shows and movies, a bid that will put it in direct competition with the likes of Netflix, Amazon, and even Disney. But the announcement, which took place at the Steve Jobs Theater on Apple's campus in Cupertino, California, felt less like a show-stopping Apple launch and more like an old-school...
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  • Apple just announced a slew of original TV shows - check them out

    Apple just announced a slew of original TV shows - check them out

    26 days ago - By Chron

    Apple
    Apple on Monday unveiled a new TV initiative called Apple TV Plus.
    Apple will be making TV shows.
    Here's a first look at all the Apple originals showcased during the event.
    "It's show time."
    That was the tagline for Apple's big event on Monday at the Steve Jobs Theater in Cupertino, California, where the company finally unveiled Apple TV Plus, its new premium TV streaming service, which, the company says, is focused on great storytelling.
    Apple invited filmmakers including Steven Spielberg, J.J. Abrams, Ron Howard, and M. Night Shyamalan, as well as actors including Reese Witherspoon...
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