• Plan for Product News When You Have Enough Time - and Even When You Don't

    12 days ago - By Business 2 Community

    Most of the time, we tech PR pros and marcom execs are in the loop about product introduction plans so we have plenty of time to support the companies we represent. But, face it, there will be occasions when our clients and bosses ask us to stage a successful product launch in a month, or - heaven forbid - just a week or two.
    Here are some guidelines for planning company product announcements for three likely introduction time frames (similar to Goldilocks and the Three Bears!):
    Bare Minimum: One or two weeks ahead
    Just Right: One or two months ahead
    Simply Abundant: Up to six months...
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