• Use Both ‘Dimensions' When Creating ‘Urgency'

    8 days ago - By Business 2 Community

    00 Days 23 Hours 53 Minutes 07 Seconds
    We've all heard the infomercials and radio spots where we're told that “supplies are limited” and I think we've all seen online countdown timers like the one above. (By the way, the countdown timer is the web graphics translation of the classic advertising phrase, “Time is running out!”)
    The idea is to create a sense of urgency to push the buyer the last inch across the finish line to close the sale.
    In some form, any successful promotion is going to use one or more techniques to create a sense of urgency in the buyer. After all, by nature people are...
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