• A Complete Guide to Branded Content Strategy

    5 days ago - By Business 2 Community

    The term branded content marketing is somewhat controversial. Its detractors believe it blurs the line between advertising and content marketing, diminishing the image of the content marketing industry as a result.
    So, why the controversy? Well, more than a handful of big brands have simply taken their logo and integrated it or with something for the sake of doing so, without giving any real consideration to the development of a natural and meaningful partnership or the creation of a wider narrative. This is often seen with sponsorship deals, especially in sport.
    So-called ‘logo slapping'...
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