• Stop Fighting With Logic

    14 days ago - By Business 2 Community

    To assume is the most dangerous thing.
    I keep slipping back into the assumption that for all of us involved in the world of work - whether in our own business or a career - we understand the importance of storytelling. How powerful it is to position what we have done, where we are going. To bring strength to the way we speak, pitch and present; and to sell in a way that has us standing out in a crowded marketplace and closing enough deals to move beyond just keeping the doors open and the wheels turning.
    And yet we don't. In the last six weeks, I have been in my own workshops, running or...
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