• What is Brand Journalism?

    11 days ago - By Business 2 Community

    Whether it's a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience.
    Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to fill in the gaps left behind by traditional media.
    Gaps due to the fact that traditional media is overwhelmed due to a lack of resources. As of 2010, there are officially 4.6 PR professionals for every journalist. Consequently, many...
    Read more ...