• Creating a Viral Referral Program is More Strategic than You Think

    5 monthes ago - By Business 2 Community

    Direct marketing gets a bad rap for being, well, too direct. Whether it's a billboard on the interstate, a Super Bowl ad, or a company invite to ‘Like' every single one of their products, an increasing swath of customers distrusts direct marketing. Trust can't be manufactured, but it can be traced, and that special quality marks the power of referral marketing to swell a brand-new company with a huge new customer base. But what keeps that balloon from bursting?
    As desirable as it is to have viral growth, it's actually rare for true viral growth to be sustainable. PayPal, Airbnb, and...
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