• Lululemon buying Mirror could be the beginning of a new era for activewear and fitness content

    16 days ago - By Fast Company

    It could be the beginning of many more acquisitions in the worlds of activewear and fitness content.
    It's a match made in fitness heaven: Activewear giant Lululemon has just dropped $500,000 on Mirror , a startup whose devices allow you to stream fitness classes. We can soon expect a lot of overlap between the brands. Mirror will start appearing in Lululemon stores, and Mirror fitness instructors will soon be clad in Lululemon gear.
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  • Lululemon buys at-home exercise startup for $500 million

    16 days ago - By Stl Today

    NEW YORK - Athletic apparel maker Lululemon Athletica Inc. said Monday it's acquiring at-home exercise startup Mirror for $500 million.
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  • Lululemon buys at-home exercise startup for $500 million

    16 days ago - By Chron

    NEW YORK - Athletic apparel maker Lululemon Athletica Inc. said Monday it's acquiring at-home exercise startup Mirror for $500 million.
    The deal is part of Lululemon's plan to expand beyond just selling yoga tights and other workout clothing.
    “The acquisition of Mirror is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweat life,” Lululemon CEO Calvin McDonald said in a statement.
    The move also comes as Americans have been forced by gym closures to work out at home during the pandemic. And even as some gyms...
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  • Lululemon acquires at-home fitness startup Mirror, valuing it 67% above its last round

    16 days ago - By Fortune

    Plenty of Lululemon customer check themselves out in the mirror. Now they'll be able to check themselves out in the Mirror.
    The athleisure retailer announced Monday it is acquiring Mirror, the at-home fitness startup for about $500 million, a sizable uptick for a company that was last valued at about $300 million in private markets. The startup, which offers live classes through a mirror-like, wall-mounted machine that retails for $1,495 a pop, has raised some $72 million from investors including Lerer Hippeau, Spark Capital, and Point72 Ventures, with Lululemon having also previously...
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  • Lululemon is buying Mirror, the startup that sells a $1,500 high-tech mirror for streaming workout classes at home, for $500 million

    Lululemon is buying Mirror, the startup that sells a $1,500 high-tech mirror for streaming workout classes at home, for $500 million

    16 days ago - By Business Insider

    Lululemon has agreed to acquire exercise tech startup Mirror for $500 million, the company announced on Monday.
    Lululemon had already invested in the company last year, and has a content partnership with the firm.
    Mirror sells a $1,495 device of the same name for participating in fitness classes at home.
    The acquisition comes as demand for streaming at-home workout classes has grown, particularly during the coronavirus pandemic.
    Visit Business Insider's homepage for more stories .
    Workout apparel brand Lululemon has agreed to acquire the at-home exercise startup Mirror for $500 million...
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  • Lululemon To Buy Buzzy Exercise Startup Mirror For $500 Million

    16 days ago - By Forbes

    Buzzy exercise startup Mirror agreed to sell to Lululemon, the yoga clothing brand, for $500 million today.
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  • Lululemon set to acquire home fitness startup Mirror for $500M

    16 days ago - By Tech Crunch

    Lululemon today announced plans to acquire home exercise startup Mirror, for $500 million. The fitness apparel company noted its plans by way of a press release, noting that it hopes to close the sale by the end of the second fiscal quarter of this year.
    The deal comes at a time when home workout solutions are in high demand. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms have prolonged the problem. Even when they begin to reopen in different locales, it seems many will be wary of returning to a potentially high risk...
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  • Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million

    16 days ago - By NY Times

    The athleisure company's first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers.
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