• Femtech hardware startup Elvie inks strategic partnership with UK's NHS

    2 monthes ago - By Tech Crunch

    Elvie , a femtech hardware startup whose first product is a sleek smart pelvic floor exerciser , has inked a strategic partnership with the UK's National Health Service that will make the device available nationwide through the country's free-at-the-point-of-use healthcare service so at no direct cost to the patient.
    It's a major win for the startup that was co-founded in 2013 by CEO Tania Boler and Jawbone founder, Alexander Asseily, with the aim of building smart technology that focuses on women's issues - an overlooked and underserved category in the gadget space.
    Boler's background...
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